Interviewed in 1996, Dr. Cutler explained how her pheromone cosmetic makes men more sexually attractive.
A February 1996 article appearing in the Toronto Sun Newspaper titled, "This love balm is explosive" explained the study conducted on Athena Pheromone 10Xtm for men and included an interview with Dr. Winnifred Cutler (click for bio) of Athena Institute. The article quoted Dr. Cutler, who developed Athena Pheromone 10Xtm as a chemical copy of the natural pheromones emitted by virile men in their twenties, as saying 10X is not an aphrodisiac but rather a cosmetic aftershave additive that attracts women.
For the interview, Dr. Cutler explained the eight week, double-blind, placebo controlled study of 38 men ( click for study) in which 74% of the men wearing 10X reported an increase in romantic attention from women.
In addition to discussing the study (which was later published in a peer-reviewed journal in 1998), Dr. Cutler told the Toronto Sun writer that from a survey of 9000 Athena Pheromone customers she learned that women wearing her women's product Athena Pheromone 10:13 were saying men were much more attentive and affectionate. She also explained that some customers said it did not only attract the opposite sex but people in general behaved more positively towards them; more courteous and cheerful.
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COMMENT FROM ATHENA INSTITUTE: Both Athena Pheromone 10:13tm for women and Athena Pheromone 10Xtm for men are cosmetics that can increase your attractiveness to the opposite sex. Neither product is an “aphrodisiac.”