What are Pheromones?

Pheromones are naturally occurring substances the fertile body excretes externally, conveying an airborne message to trigger a response from the opposite sex of the same species.

Pheromones were first defined in 1959 as chemical substances excreted by animals to trigger REPRODUCTIVE behavioral response from a recipient of the same species.

It was in 1986 that Dr. Winnifred Cutler, founder of Athena Institute, and her colleagues conducted the first controlled scientific studies to document the existence of pheromones in humans. Prior to their landmark research there were no conclusive indications that pheromones were excreted by humans.

By 1999, from a biological perspective, the term pheromone can be defined as a chemical excreted by animals that promotes behaviors which PERPETUATE THE SPECIES.

Now in 2005, the scientific literature recognizes four classes of pheromones; territorial markers, mother-infant, menstrual synchrony, and the fourth class that is the area of expertise for Dr. Cutler and Athena Institute; human sex-attractant pheromones.

Athena Pheromone fragrance additives have been the subject of three double-blind, placebo-controlled published studies ( two of them by independent researchers) demonstrating their efficacy in increasing sexual attractiveness. This rigorous of an investigation is the gold standard of science, and few (if any) cosmetics undergo this type of research bound for peer-reviewed publication.

What are pheromones?

(pronounced "FAIR-uh-moans")