Postmenopausal Women and Attraction: 
Study Shows Athena Pheromone 10:13
tm can
Increase the Romance for women after menopause.

Independent Boston area researchers conduct double-blind
study on postmenopausal women and Athena Pheromone 10:13
tm
Published in peer-reviewed Journal of Sex Research, 2005.

*Read more on the study and abstract: Scientific Boston Study of 10:13
*Read more on the scientific process and controlled studies


This study by psychiatrist Susan Rako, M.D. of Newton, Mass. and Joan Friebely, Ed.D. a researcher at Harvard University was published in the scientific journal, Journal of Sex Research (November 2004/released January 2005) and received major media attention for its remarkable results.

News coverage included:
*All Copyrights held by publications

Articles/excerpts below...

From NewScientist.com

26 January 2005
Exclusive from New Scientist Print Edition
Andy Coghlan

A mystery chemical that young women deploy as a sex attractant pheromone seems to work for post-menopausal women too.

Joan Friebely of Harvard University, US, and Susan Rako, a private physician in Newton, Massachusetts, US, have studied 44 post-menopausal women. Half added Athena Pheromone 10:13, originally isolated from a woman's armpit sweat, to their perfume while half added a dummy compound. Neither the women nor the researchers knew who was in each group until the results were in.

In diaries kept by the women for six weeks, 41% of pheromone users reported more petting, kissing and affection with partners compared with 14% receiving the placebo. Overall, 68% of pheromone users reported increases in at least one of four "intimate socio-sexual behaviours" such as formal dates and sex, as against 41% on the placebo.

But the pheromone's discoverer, biologist Winnifred Cutler, is keeping its identity secret until patents have been granted to Cutler's Athena Institute for Women's Wellness Research in Chester Springs, Pennsylvania, US. "It's still a mystery substance being applied to individuals at unknown concentrations," says George Preti of the Monell Chemical Senses Centre in Philadelphia, Pennsylvania.

Friebely and Rako say they have no financial interest in the product.
Journal reference: The Journal of Sex Research (vol 41, p 372)
Copyright. 2005. New Scientist Magazine.

From REUTERS newsire service:

Secret Ingredient for Elderly Romance
Wed Jan 26, 2005 02:40 PM ET

LONDON (Reuters) - A mystery chemical isolated from the sweat of young women seems to act as a romance booster for their older counterparts.

When the researchers added the compound, Pheromone 10:13, to a perfume and gave it to older women, it made their partners more affectionate.

"In diaries kept by the women for 6 weeks, 41 percent of pheromone users reported more petting, kissing and affection with partners," New Scientist magazine said on Wednesday.

Pheromones are airborne chemicals secreted from the body and recognized by their smell. Humans and animals emit pheromones.

Joan Friebely of Harvard University and Susan Rako, a doctor from Newton, Massachusetts, studied the behavior of 44 post-menopausal women. Half were given a perfume with the compound while the remainder used a fragrance with a placebo or dummy chemical.

Only 14 percent of women using the perfume with the placebo reported an increase in affection from their partners.

Biologist Winnifred Cutler, the discoverer of the mystery pheromone, is keeping the identify of the compound a secret until patents have been granted to her organization, the Athena Institute for Women's Wellness Research in Chester Springs, Pennsylvania, according to the magazine.
Copyright. 2005. Reuters Newswire Service.


From BBC UK newswire AND Globe and Mail newspaper

Scent 'restores youthful allure'
A mystery chemical signal that young women give off appears to work for post-menopausal women too.


A Harvard University researcher added the pheromone to the perfume of older women and found it had a positive effect on their romantic lives.

New Scientist magazine reports they had more dates or affection from their partners if they used the treated scent rather than a dummy version.

Pheromones are natural scent signals which alter animal behaviour. In the animal kingdom they are widely used to attract mates, but controversy surrounds their effect on humans.

Joan Friebely, of Harvard University, and Susan Rako, a private doctor in Newton, Massachusetts, studied 44 post-menopausal women.

Half were given perfume with added Athena Pheromone 10:13, originally isolated from a woman's armpit sweat. The rest used untreated perfume. The women were then asked to keep diaries for six weeks.

'Secret'

The study, also published in the Journal of Sex Behaviour, said 41% of pheromone users reported more kissing and affection from their partners, compared with 14% who had the dummy perfume.

In addition, 68% of pheromone users reported increases in one of four "intimate socio-sexual behaviours", such as formal dates and intercourse, compared with 41% on the placebo dose.

However, Winnifred Cutler, who discovered the pheromone, has said she will keep its true identity secret until patents have been granted to her Women's Wellness Research Centre, in Chester Springs, Pennsylvania.

Other researchers say until they know what the pheromone is, its use cannot be confirmed. George Preti, of the Monell Chemical Senses Centre in Philadelphia, Pennsylvania, said: "It's still a mystery substance being applied to individuals at unknown concentrations."
Copyright. 2005. Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/1/hi/health/4209883.stm

GLOBE AND MAIL Newspaper
Alluring scents

1/27/05

A splash of perfume -- containing a bit of sweat from a younger woman -- could spice up the sex life of an older one, U.S. scientists claim.

They say they have identified a chemical compound, or pheromone, which acts as a sexual lure. It was originally isolated from a woman's armpit sweat.

Pheromones are airborne chemicals secreted by the body and believed to transmit subconscious messages.

The researchers added the pheromone to a perfume and then tested it on a group of 44 post-menopausal women, reports New Scientist magazine. Half the women were given the spiked perfume, while the rest got the regular scent. Both kept diaries of their romantic encounters for six weeks. About 41 per cent of those who wore the pheromones-laden perfume reported more petting, kissing and affection with partners compared to 14 per cent who got the placebo.

Overall, 68 per cent of the pheromone users reported increases in at least one of four "intimate socio-sexual behaviours" such as formal dates and sex, compared with 41 per cent in the other group.
Copyright. 2005. Globe and Mail Newspaper, U.K.

From New York Post newspaper

SEXY SCENT IS TRULY HOT AND SWEATY
By MARSHA KRANES

Memo to Golden Girls: Don't sweat it — get it!
A mystery chemical isolated from the armpit sweat of young women can make older women more desirable sexually.

When post-menopausal women added the secret compound, Athena Pheromone 10:13, to their perfume, it made their partners more affectionate, according to a report in New Scientist magazine.

A pheromone is a subtle scent secreted by a male or female to attract the opposite sex. Two researchers — Joan Friebely of Harvard University and Dr. Susan Rako of Newton, Mass. — had 22 women add the kinky compound to their perfume while another 22 added a placebo.

None knew which compound she was using.

"In diaries kept by the women for six weeks, 41 percent of the pheromone users reported more petting, kissing and affection with partners," the magazine reported.

Those using the placebo reported only a 14 percent boost in romance.

And just what is this mystery love potion?
Biologist Winnifred Cutler, its discoverer, isn't talking.

She said she's keeping mum about it until patents have been granted to her organization, the Athena Institute for Women's Wellness Research in Chester Springs, Pa.
Copyright 2005 New York Post newspaper. NYP Holdings, Inc. .


END OF ARTICLE SAMPLES.

Read more on the study and abstract
Scientific Boston Study of 10:13

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