610-827-2200

GQ Magazine

Personal Best: A Guide to Health


June 1997
Copyright ©1997. GQ Magazine.


GQ Magazine interviews Dr. Cutler about her pheromone research and products. Excerpted by Athena Institute.

Review the 1998 study on Athena Pheromone 10Xtm for Men, published in Archives of Sexual Behavior click here

By JAKE TAPPER

She earned a Ph.D. from the University of Pennsylvania, did postdoctoral work at Stanford and helped found women's health centers.... Winnifred Cutler (click for bio) is a respected reproductive biologist and an impassioned advocate. She may also be your best chance to get [l_ _d]. Well, that's not exactly how she would put it. Cutler shared responsibility for discovering and patenting uses for human pheromones and selling them to men as a cologne additive that reportedly draws women (click for product info) to users like tornadoes to a trailer park. So forget dogs: Cutler is man's best friend.

Pheromones are chemicals secreted externally that affect and, in some cases, attract others-- sending wild boars into untamed humping frenzies, for instance, or synchronizing the menstrual cycles of sorority sisters. Cutler and her team at the Athena Institute in Chester Springs, Pennsylvania, discovered them in humans in 1986(click for more on pheromone discovery); double-blind testing confirmed effectiveness for 73 percent of the pheromone users.

Cha-ching! In 1993 Cutler introduced 10:13 for women and sold more than $1 million worth in nine months before taking out a single ad. Two years later, 10X for men hit the shelves. "The number of reorders is staggering," she says. Phone messages from happy clients: "It's a woman magnet," gushes one. "My wife will do things she didn't do before," says another. Trial attorneys, salesmen and politicians reportedly use it for professional purposes.

You might find the price-$99.50 for a four-to six-month supply- something of a bargain. After all, how much do dinner and a show run these days? Or alimony?

The Athena Institute's number: 610 827-2200.

 

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COMMENT FROM ATHENA INSTITUTE: Both Athena Pheromone 10:13tm for women and Athena Pheromone 10Xtm for men are cosmetics that can increase your attractiveness to the opposite sex. Neither product is an “aphrodisiac.”

See more articles on the "Lighter Side" in the Athena Media Section...