From Nikkei Health Magazine:

In Japan, people use the word “feromon” as an adjective to describe a sexually attractive person. This word actually comes from “pheromone”, an English scientific word.

Pheromone is a chemical produced by living things to attract the opposite sex’s attention in order to increase the opportunity of reproduction. It can be thought as a natural love potion.

It was known that butterflies have pheromones, but it was not known if humans also have this chemical. The scientists from San Francisco State University stated that in the experiment, artificial pheromone increased the rate of romance of women.

The experiment was performed by dividing 36 healthy, single women into two groups. The first group put the mixture of { Athena Pheromone 10:13tm} artificial pheromone and perfume on her ears every other day for six weeks.

After six weeks, the experimenters asked them how often they {had been} asked for dates, {how often they} kissed and made love. It turned out that the first group’s rate of romance increased by 75% compared to before. The second group just put pure perfume, and the rate only increased by 23%.

This artificial pheromones can be purchased on line. (http://www.athenainstitute.com/products.html). The name of the product is “Athena Pheromone 10:13”, and one bottle (lasts for 4~6 months) costs $98.50.

**End of Nikkei Health Magazine excerpt**

From VOCE Magazine:

USA's surprising product.
Pheromone increases your power of love.

"Just wearing this product for few weeks will increase the number of
kisses, {affectionate} touching, sex, and dates. This magic love potion is now becoming very popular in USA.

This product is made out of {a synthesized copy of } pheromones, the {natural} chemicals produced by women from 20~30 years old..."

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Translated and excerpted by Athena Institute.

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