The Montel Willams Show - 1993

Montel: What if I said to you, and this is to the ladies, that there is a product on the market right now, that is selling…right now called, Athena Pheromone 1013.

And this product right here (holds up a vial of Athena 10:13), if it is mixed with your perfume, you rub it on your body… In a couple of days, men go wild…Men Go Wild.

(Audience laughs)

Your wildest dreams fulfilled…I am not talking about something that is supposed to be a gimmick. This is created by a scientist, a woman scientist who says, I’ve come up with the essence and the thing that drives men crazy. Ladies would you buy it if you had a chance. Tell the truth.

(Women in audience raise their hands).

Well we had to test this so we asked 5 ladies: Sylvia, Laura, Beth, Susie, and Karen to wear it. ( Women seated as panel on Montel's stage facing audience)

Montel (to women): So for a whole week you’ve been wearing this. Tell me how it works, what is the regimen?

Laura (one of women on panel): You put it in your perfume, and put it on. And you just go out. I mean I’ve been beating ‘em off with a stick, Montel. Lord have mercy, I can’t get rid of them.

Montel: So many guys.

Laura: SOO many guys.

Montel: Do you rub it all over?

Laura: No. Just really where you normally wear your perfume.

Montel: Fighting them off with a stick…

Laura: Oh yes, in the grocery store…in the video store, I’ve got ex-boyfriends chasing me. They’re all over the place.

Susie: Montel, this stuff (Athena Pheromone 1013) is scary.

Montel: Wait a minute. I am not doing an infomercial for this, I mean it. These ladies tried this on in an experiment…and you’re saying it really works.

Susie: It worked. They’d follow you around. In my office, I’ve been working there for years and all of a sudden the guys are paying attention to me. ****

Montel: They're coming out of the woodwork. Now Laura, you had an ex boyfriend…

Laura: Yes we went out on Halloween evening and I was wearing the stuff…and he just smelled me all night. By the end of the night he said 'I love you and I want to marry you'.

Montel: He was an ex at the time.

Laura: Yes, we were just friends. So it was kind of a shocker.

Montel: You know, it’s funny. That same ex-boyfriend called me about the smell. He’s going nuts. As a matter of fact, Ralph, why don’t you come out here.

Ralph, Laura’s ex boyfriend walks out with roses for her.

Montel: Now you hadn't seen her for how long when you saw her and got that whiff.

Ralph: About a month.

Montel: About a month. Now you spent some time and had a great evening.

Ralph: Right.

Montel: Now you have something to tell her on TV.

Ralph gets down on one knee: Like I said the other night, Will you marry me?

Laura smiling: Lord have mercy. Montel, can we take a break?

Audience laughs. Seated again.

Montel to Ralph: Now after taking a break from dating what brought you back to her and drove you so wild that you had to say 'Laura I love you, will you marry me?'

Ralph: We were just talking…I smelled her neck…as soon as I smelled her I felt a tingle. It was weird since I am used to smelling her all the time…and the rest of the night I followed her around like a puppy dog.

Montel: And you haven’t stopped thinking about her since.

Ralph: No.

Montel: So joining us now is the woman who developed this potion. Please welcome author and biologist Dr. Winnifred Cutler to the show. Dr…what is in this stuff?

Dr. Cutler: I can’t tell you the exact secret formula but I can tell you it contains human pheromones dissolved in a standard cosmetic alcohol.

Montel: What are pheromones for all of us laymen?

Dr. Cutler: Think of a female dog in heat… when I was writing my first book I had one. I couldn't smell anything but the male dogs from miles around were hurdling their bodies against my door to get at her.

That's what a pheromone is, it’s a substance an animal emits into the atmosphere that causes the same species – in dogs we humans wouldn’t notice – to respond.

(Athena 1013) has no appreciable smell but men are saying ‘what’s that new perfume’ to women who are wearing the same fragrance they always have…

Montel: Wait, are you saying a woman is going to wear it in a restaurant and a man will walk by and say …wow?

Dr. Cutler: You should ask Sally (seated in the front row) about her experience?

Montel: I will, Sally can you stand up. You’ve used this for awhile…

Sally: Yes. And one night I had to go into a bar looking for someone. So I walked through the entire place, evidently 'spreading my pheromones’ as Dr. Cutler says.

I bought a drink to pay the rent, and was just standing there, not inviting at all. FOUR men hit on me.

Montel: Does that normally happen.

Sally: Never.

Montel: Never?

Sally: Ne-ver.

COMMENT FROM ATHENA INSTITUTE: Both Athena Pheromone 10:13^tm for women and Athena Pheromone 10X^tm for men are cosmetics that can increase your attractiveness to the opposite sex. Neither product is an “aphrodisiac.”